Workshop: Selling Stories
 

Unlock the power of narrative in business with an engaging workshop, Selling Stories.

 

Specifically designed for start-ups and small business owners, this half-day session will
guide participants in discovering and articulating the unique story behind their products and services.

This workshop offers a creative approach to branding. Participants will learn how to identify their core narrative, enabling them to connect authentically with their audience and stand out in a competitive marketplace.

Key Outcomes

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• Narrative Discovery: Uncover and define the essence of your brand’s story. Participants will explore techniques to articulate what makes their offering unique and memorable.

• Creative Exercises: Engage in interactive activities designed to enhance storytelling skills. These exercises will encourage participants to think creatively and develop a compelling narrative framework.

• Practical Strategies: Learn actionable techniques to leverage your narrative in marketing and communication. Attendees will discover how to integrate their brand story into various platforms, ensuring their message resonates with customers and drives engagement.

By the end of the workshop, participants will have the tools and confidence to craft a
compelling brand narrative that captivates their audience and enhances their marketing
efforts.

Selling Stories helps to transform the way a brand is communicated. Connect, inspire,
and sell.

 

A graduate of Trinity College Dublin’s Creative and Cultural Entrepreneurship programme,
Sheila combines artistic creativity with entrepreneurial skills. She is also a published author, professional playwright, and creative writing tutor. This unique blend equips her to offer valuable insights and guidance for enterprise boards seeking to foster creativity and innovation within their communities.

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